Monday, October 4, 2010

Who are the people of design?

I think the short answer to this question is everyone.  Everyone is in some way affected by design and are part of the design world.  To begin with you have the designer whose job is to create an aesthetically pleasing and functional design for whatever it is they were hired to do. Be it to design the cover art for a book, a new skyscraper, a bedroom, or a new clothing line, the designer is expected to create something that is both beautiful and functional, and meets the needs of the client and/or consumer.  Which brings me to the next person of design: the client.  In almost every design endeavor the designer will be working with a person or a company at some point.  It is for the client that these designs are made so the designer must take into account what the client needs the design for.  Sometimes that means designing a room with a certain color scheme and motif, or creating the packaging for a new product to be put on the market, but no matter what the project entails the client will always have a strong impact on the final design.  Though often times the designer and the client are considered the people of design, there is another group that must be considered as well: the consumer or the public.  Since much of the time a designer is working to create a product that will be placed on the market and made available to the public, the design of the product will be affected by the wants and needs of the public.  The client will want their product to stand out to the public and make people want their product over the competitions, so it is the designer’s job to consider in their design what the consumer wants as well as what the client wants.