Color Transforms
Color has an amazing ability to transform the look of an object and to create a particular mood for an image. In Josef Albers book, The Interaction of Color, Albers talks a lot about colors transformative abilities and provides many examples (such as the ones shown above) where different colored backgrounds can make the exact same color look completely different. In the world of design, color has the ability to evoke many different meanings and feelings depending on their use. A dark color scheme for a movie poster gives the impression that a film will be darker, action-filled, or dramatic. Green is a color often used in the design of logos for environmentally friendly companies or products because it evokes the idea of nature. The addition of color can also transform what might otherwise be considered a plain or mundane design into something with personality. Ever seen something as simple as a coffee mug or glass with a colorful design painted on them? It’s an object that we all encounter every, single day and yet with the additional of bright, bold colors it becomes unique in its own way and more interesting.
