The "Doctor Who" logo

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Over the many, many years that the British science-fiction television show, Doctor Who, has been on the air, the logo for the show has changed as many times as the title character has.  For the newest series, which aired in the spring of 2010, and the introduction of the eleventh Doctor, the new logo was very distinct from its predecessors.  Where previously the Doctor Who logo was simply made up of the words, “Doctor Who,” the new logo has the added element of the letters “DW” made into a symbol resembling the shape of the Doctor’s iconic space-time travel vehicle, the TARDIS.  I was personally very impressed by the new logo for the show, particularly by the addition of the DW-TARDIS icon incorporated into it.  The DW-TARDIS icon is place between the words “Doctor” and “Who” so the logo is not symmetrical, however I feel that the asymmetrical orientation of the logo adds more visual interest than if it were to perfectly symmetrical.  Besides, if it were symmetrical than either the DW-TARDIS icon would have to be in the middle of the word “Doctor” or “Doctor” would have to be significantly smaller that the word “Who,” in either option the design would look very strange.  The use of gradients on the letters creates a very smooth, shiny look to the logo, which coupled with the blue and purple color scheme evokes a futuristic feel.  The logo is simple, but overall I feel that it effectively and perfectly represents the Doctor Who series.